Our Price Sheet

WHAT KIND OF WEBSITE IS RIGHT FOR YOU?Basic Website,Template Website,Custom Website,E-Commerce Website,Web Application

This is a question that we don’t think many other website companies ask. All websites are not created equal and your needs may be significantly different from that of another business. One way to determine how much your website may cost is to narrow down to your industry. Each industry is a bit different and some have stricter requirements than others. For example, if you are an organization that receives government funding, your website is required to be Section 508 ADA Compliant. That alone will have an impact on your web design budget. To make our information a little easier to digest, we’ve created different sections for small, medium, and large-scale businesses and what their respective website development costs could be. To skip to any of these sections, simply select the appropriate choice below.

DO YOU NEED A WEBSITE ?

Needing a website goes beyond just needing a domain name with some pictures and text. Websites now are more sophisticated than ever and the search engines that help you find them are requiring more and more each year. For example, if your website is not responsive (meaning it doesn’t translate to all devices such as phones and tablets), you will be harder to find in Google and Bing. You want to create an online space that is attractive, easy to navigate, and most importantly gives your potential customers an easy way to see that you are the solution to their problem. So, to summarize: no matter what industry you are in, you need a website.

WHAT DOES A WEBSITE COST? A SPECIFIC BREAKDOWN

The following is a list of the most general things we get asked about for each project. In addition to breaking things out based on company type and website “size,” we thought it would be a good idea to spell out some of the specific items involved so you can have a clearer picture on the cumulative price (and nature) of websites.

DOMAIN NAME

$10-$100 per year – This is the price for new domains. PencilTechnologies charges $100/year for domain and DNS management, but you can purchase your own domain at any registrar on the web for around $10/year.

HOSTING

$50 – $1,200/year – This depends on the type of hosting you choose (dedicated, shared, free). Additional fees may be required for additions like SSL (Secure Socket Layer Certificate) or static IP Address.

CUSTOM DESIGN/INFORMATION ARCHITECTURE

$2,500 – $10,000+ – This includes the visual design, UX design, imagery collection, and sitemap and page structure generation. This is generally a part of a larger website development package. In our experience (and for our process) we generally spend up to 30 hours in this phase. That’s onboarding, initial meetings with our clients’ marketing teams, and our design team’s work internally on the project, including final presentation and approval. That translates to $4,500 retail on even a modest site.

SHOPPING CART INTEGRATION & PROGRAMMING

$200 – $15,000 – What kind of functionality do you want on your website? Shopping carts, paid plugins, and custom feature development can cost extra, but the benefits of a fully customized and unique website can outweigh the costs.

WEBSITE CONTENT CREATION

$50-$200 per page, or hourly – You can write your website’s content yourself, outsource it overseas for around $1 per page, or use a content writing firm which will charge around $100-$200 per page. Just like website design, you get what you pay for when it comes to content creation that will rank your site high in search engines and engage your audience.

PROJECT MANAGEMENT & INFORMATION GATHERING

$600-$3,000 – We want to help you and your website succeed, and that means creating a line of communication between you and your key stakeholders. This price includes initial consultations, phone calls, and any time that it takes to obtain the information we need to get your site going.

TESTING & TRAINING

$600-$4,800 – While most websites are built on an easy-to-use CMS nowadays, not everyone knows how to get started with them. This price point includes the time spent training you how to use your new site, as well and ensuring that everything works properly and giving you the chance to make any necessary changes.

LAUNCH & DIGITAL MARKETING SETUP

$600-$4,800 – Having a team that understands digital marketing (particularly SEO) and your website’s role in helping to drive this for your business is vital to success. For every project we work on, we have a 40+ step process to ensure the final site is SEO friendly and communicating to the search engines properly.

WEBSITE MANAGED SERVICES

$75-$150+/month – Managed services can include blog writing, post-launch testing, and content maintenance. It may also include marketing and advertising services including PPC marketing, ongoing content creation, social media marketing, and more.

WEBSITE PRICING BREAKDOWN